Experience Staging and Symbolic Knowledge: the Case of Bornholm

This article applies the perspective offered by the concept of the experience economy and empirically analyses the development and marketing of culinary products from the Danish island of Bornholm as production-side activities in a larger ‘territorial staging system’ which at consumption-side primarily relates to urban consumers. The article suggests that the experience economy perspective can enrich research on alternative food production systems by directing attention to the crucial role of strategic, coordinated staging of experiences that reach the consumers in and outside the region.