Trends in European Internet Distribution – of Travel and Tourism Services

Go to the news list

Trends in European Internet Distribution – of Travel and Tourism Services

Author: Carl Henrik Marcussen.

Online travel sales increased by 17% from 2007 to 2008 and reached EUR 58.4 billion in the European market in 2008 – or 22.5% of the market (up from EUR 49.8 bn. or 19.6% in 2007). A further increase of about 12% during 2009 to about EUR 65.2 billion may be expected (25% of the market). The UK accounted for 30% of the European online travel market in 2008, with Germany in second place at 18%. The direct sellers accounted for 64% of online sales in the European market in 2008, intermediaries 36%. In 2008 the breakdown of the market by type of service was as follows: Airtravel 54%; Hotels (and other accommodations) 19½%; Package tours 15%; Rail 7½%; Rental cars (and car ferries) 4%. In the last quarter of 2008 a significant slowdown in the European economy set in, which will affect the European travel market during 2009.

News LETTER

Stay updated

Videns café

Fire gange årligt afholder vi en videnscafé hvor særligt inviterede oplægsholdere formidler deres viden.